Kathmandu University School of Management (KUSOM) Department of Marketing and Entrepreneurship partnered with its alumni’s company Avant Garde – one of the groomed startups through its incubation, organized a seminar on marketing research. About 100 academic and corporate practitioners participated in this seminar. The seminar highlighted a need for further strengthening marketing research skills among KUSOM graduates to contribute in enhancing the competitiveness of business organizations in Nepal.