Binod Krishna Shrestha

KU-staff
Professor,
Department of Marketing and Entrepreneurship, School of Management
Balkumari, Lalitpur, Nepal
(977-1) 5186091, 5186029 ext: 534
binod@kusom.edu.np
Bio
Research
Publication
Biography

Prof. Shrestha works in Kathmandu University School of Management. He has 35 years of 

experiences in teaching, research and consultancy in entrepreneurship, small business and marketing. He has published research articles and case studies in marketing, entrepreneurship, business ethics and corporate social responsibility in journals and conference proceedings. He has offered management consultancy and advices to several organizations in marketing (social marketing, consumer behavior, brand management and marketing strategies), entrepreneurship (business startup, social entrepreneurship, sustainable entrepreneurship, business incubation and innovation, and growth management, entrepreneurial strategies) and business ethics and responsible business behavior.

Research

Entrepreneurship, strategies, marketing, business ethics.

Publication
  • Adhikari JR, Shrestha BK (2023). Human Capital as Enable of Career Success: Perceptions of Nepali Women Executives. Journal of Business and Management
  • Bastola D.P, Shrestha B.K. & Bhattarai, P.C. (2022). Leaders’ Political Competency for Organizational Success: A Study of the Aviation Industry. South Asian Journal of Management
  • Awale, S. & Shrestha, B.K. (2021 ). Effectiveness of Print Advertising Practices of Higher Education Services in Nepal . Journal of Promotion Management