Examination Publications Students Research Contact Us
Phone: 977-11-415100, 977-11-415200, 977-9801210035, 977-11-415005

Roshee Lamichhane

KU-staff
Associate Professor,
Department of Marketing and Entrepreneurship, School of Management
Balkumari, Lalitpur, Nepal
+977-1-5186091
roshee@kusom.edu.np
Bio
Research
Honors and Awards
Other Position
Publication
Biography

Dr. Roshee is Associate Professor - Department of Marketing and Entrepreneurship at Kathmandu University School of Management (KUSOM). She completed her PhD (Marketing) from the Asian Institute of Technology (AIT), Thailand, and MPhil from Kathmandu University School of Management. She is a monthly Op-Ed Contributor to The Kathmandu Post as well as international portals including Business World, ABP Education, and Policy Times in India. Research publications and a book chapter.

Honors and Awards

Receipient of Indian Embassy Scholarship for my Masters

Research
  • Consumer Behavior
  • Service Marketing
  • Sustainable Consumption
  • Entrepreneurship
Other Position
  • Coordinator: Enterprise and Management Development Center (EMDC)
  • Research Coordinator: WTO Chairs Programme Nepal
  • Editorial Review Board Member- Journal of Global Marketing (Q1, ABDC-B), since December 2024
  • International Advisory Board Member- The International Association of Technology and Management (IATM) is a nonprofit organization based in Pennsylvania, USA, committed to cultivating the next generation of leaders and changemakers.
Publication
  • Lamichhane, R., Ward, P., Shrestha, A., & Bhattacharjee, B. (2025). Investigating Mobile Apps Post-Adoption Behaviour: A Grounded Theory Investigation. International Journal of Human–Computer Interaction
  • Co-authored with Prof. Suryanarayana Alamuri (2025). Co-Author – Book: “Sustainable Marketing 5.0: Navigating Consumer Dynamics and Future Trends in South Asia.” . Explores sustainability, consumer behavior, and emerging marketing trends in South Asia, bridging theory, practice, and policy relevance. Published by Vaagdevi, Hyderabad.
  • Co-edited with Dr. Lal Bahadur Pun. (2025). Co-Editor – Essays on Public Policy Issues in Nepal.. Landmark publication compiling analytical reflections on Nepal’s pressing policy challenges and opportunities, featuring contributions from diverse scholars and practitioners.
  • Collaborative work with Sarika Koluguri, Ramesh Kumar Miryala, Pratibha Jha, Suryanarayana Alamuri, Durgarani Nagaram, and others. (2025). Co-Author – Book Chapter: “Pioneering Progress: Sustainable Innovation for a Resilient Future.” . Published in Multi-Disciplinary Research and Sustainable Development (Taylor & Francis)
  • Co-authored with Prof. Anand Jaiswal, Varun Sunku, and Aman Kharga. (2025). Co-Author – Case Study: “eSewa: From Vision to Reality – Building Nepal’s Payment Ecosystem. Ivey Publishing.
  • Kashif, M., Handoko, I., & Lamichhane, R (2023). Two cooks spoil the broth: destructive outcomes of supervisor and customer mistreatment in mediating-moderating roles of anger and self-control in an Indonesian context. Employee Responsibilities and Rights Journal
  • Lamichhane,R. (2021). A Framework for Examining the Effect of Recruitment Information Sources on Organizational Attraction and Intention to Apply: Mediating Role of Person-Organization Fit.. Review of Integrative Business and Economics Research
  • Lamichhane, R., Karki, D. (2020). Assessment of efficacy of lab-based learning in enhancing critical thinking and creative thinking among learners. Westcliff International Journal of Applied Research
  • Narayana, A. S., & Lamichhane, R. (2020). DEMYSTIFYING SOCIAL MEDIA: IMPLICATIONS. In Handbook of Research on Social and Organizational Dynamics in the Digital Era (pp. 250-275).
  • Suryanarayana, A., & Lamichhane, R. (2014). DEMYSTIFYING SOCIAL MEDIA: IMPLICATIONS. Managing Human Resources in Global Era-Prospects & Challenges
  • Suryanarayana, A., & Lamichhane, R. (2014). WOMEN-CENTRIC INCLUSIVE HR POLICIES AT WORKPLACE AS AN EMPOWERMENT TOOL. Managing Human Resources in Global Era-Prospects & Challenges