Published Date: 2019-07-02, Tuesday
MBA 5th term students of the school organized a Seminar on Digital marketing to demonstrate their projects and share in hand practical experiences. Four student groups conceptualized their startup concept/project in the web portal. These includes Wedding Planner Nepal (an event management company), Paaila (a social entrepreneurship unit), Paw Buddy (a pet supply company) and Colossal Advertising (an Ad agency). These groups developed the web portals and performed various digital marketing activities like SEO, SEM, Social Media Marketing (Facebook, Instagram, Youtube, Twitter), Email Marketing and so on. The groups also integrate the web master tools and analytics to enhance the quality of website, measure and analyze the traffic for making informed strategic decisions. Digital marketing experts from various organizations also expressed their views during the seminar.
Besides, as part of course work, these groups also started upgrading and performing digital marketing activities on the websites of four companies namely Nepal Dairy, Alacarte Hospitality Nepal, Concern Center for Rural Youth and Sauraha Tourism.